An Introduction to Geotargeted Ads for Building Materials Companies

From search engines to social media platforms, geotargeted ads can take your digital marketing strategy to a new level of impact. Location-based advertising expands your reach to the warmest leads, no matter what type of audience you’re looking for. Find out how geotargeted ads work, plus actionable tips for manufacturers with any type of sales funnel.

Houzz is an online platform that hosts millions of building products, ideas and projects for homeowners and pros to discover — and has 40+ million active monthly users. We have everything building materials companies need to know about using Houzz for marketing.

Remaining up-to-date on new technology and marketing trends can be difficult, but it’s essential for building materials distributors to understand and utilize different tools. One tool distributors need to consider using is chatbots, a software that has conversations with customers on a website or mobile app. Learn why building materials distributors need chatbots and how to start using them.

Social media marketing is no longer just a trend; it's the new way of doing business for building materials manufacturers. With the right social strategy, building materials companies can overcome competition, drive traffic to their website, increase visibility and generate sales.

Building materials manufacturers and distributors need to leverage online advertising in 2021 and beyond. Why? Because now, more than ever, building product audiences are relying on the internet to research products. Make purchases. Discover new brands. If your company doesn’t leverage online ads, you may miss out on conversions and fall behind competitors.

Newsletters have incredible potential to deliver consistent awareness and actions around your products and services. But if you’re struggling to create consistency with getting your A&D readers to open and click on your newsletter, you’re not alone. Most building materials companies are doing newsletters completely wrong.