Episode 163
by Smarter Building Materials Marketing
Solutions for the Labor Shortage: How Manufacturers Can Help
Our guests on this week’s episode are spearheading an important solution: the construction industry’s labor shortage problem. It's a fascinating episode about partnerships, skilled trades and the future of labor in the construction industry.

Episode 161
by Smarter Building Materials Marketing
What Builders Thought of IBS 2022
We haven’t covered one of the construction industry’s biggest events in a couple of years, so we were thrilled to report live from this year’s NAHB International Builders’ Show. Beth and Steve attended IBS 2022 in Orlando, and we checked in with them on what’s buzzworthy at this year’s event.

Episode 139
by Smarter Building Materials Marketing
How Manufacturers Can Get Builders To Try New Products
What’s getting builders to switch the products they typically build with? While builders and other construction professionals aren’t known to adopt new products or materials readily, we’re finding that behavior has started to shift. This week’s episode explores why.

Episode 136
by Smarter Building Materials Marketing
How One Developer Is Building Cities Amidst Land & Labor Shortages
What issues are ahead in land development and how will that affect the future of the construction industry? This week’s episode features an in-depth interview with a land developer who helps us understand the market from the inside out.

Episode 130
by Smarter Building Materials Marketing
How To Sell More Effectively to Custom Homebuilders
Have you been trying out selling strategies on custom homebuilders with less success than you’d like? If you want to better understand this niche audience, this week’s show is for you: It’s full of tactics and ideas for manufacturers who need their marketing plans to go further.

Episode 127
by Smarter Building Materials Marketing
Matt Risinger on How To Develop Lasting Relationships With Builders
It’s no secret that demand is high in the building materials industry today, so why are so many manufacturers losing sales? We talked with one of the construction industry’s biggest names, Matt Risinger, about how manufacturers can stay successful in such a fast-paced environment. You’ll want to check this one out.
