An Introduction to Geotargeted Ads for Building Materials Companies

Marketing Automation is a game changer for the building materials industry. It solves the problems of a jammed-up sales funnel, sending the same generic email to every lead and never being sure what a potential customer really wants from you.

The average person sees between 300 to 700 marketing messages a day. Information overload is keeping your marketing from making an impact on potential customers. Companies that stand out are able to position themselves as helpful experts that assists their target audience as they progress through the buying cycle. Sending the same email to every one of your contacts is not going to position you as memorable or helpful.