Episode 140
by Smarter Building Materials Marketing
Social Media ROI: How Building Materials Companies Can Determine Success
The question we get asked most often is about social media and its ROI. So this week’s episode is all about the strategies and tactics we use to help building materials manufacturers succeed in the digital world. If you’re trying to level up your social media presence, stay tuned.

Episode 121
by Smarter Building Materials Marketing
How Manufacturers Can Easily Increase Reach With Houzz
One question we hear from manufacturers all the time is, "Should I be on Houzz?” If you’re wondering about having a presence on the incredibly popular global platform (and if you’ll see results), this episode is for you.

Episode 87
by Smarter Building Materials Marketing
Drive Local Demand for Building Products Using Social Media
Everyone talks about how we need to be “doing” social media as part of their marketing, but if your social media strategy isn’t integrated with the rest of your marketing tactics and your sales funnel, you're cutting the process short.

Episode 85
by Smarter Building Materials Marketing
Building Your Building Materials Brand on Social Media
Social media can be an incredible tool to build awareness. It drives business. It helps you reach out to new prospects, grow company culture or even can help you in recruiting. Here’s how one manufacturer’s organic social media efforts have done all three.

Episode 19
by Smarter Building Materials Marketing
How One Manufacturer Grew Their Instagram Following by 300% in 5 Months
You probably know your building materials company needs to be on social media, but you may not be sure where to start.

Episode 17
by Smarter Building Materials Marketing
The Future of Social Media for Building Materials and How to Use It to Grow Sales
Social media offers a vast opportunity for building material manufacturers to authentically connect with their audience online and increase lead conversions.
