Episode 164
by Smarter Building Materials Marketing
3 Ways Building Materials Companies Can Become Irreplaceable to Customers
Consumers everywhere feel the impact of inflation in their daily lives. So this episode is about how manufacturers can support growth in their business amidst a turbulent — but very exciting — time in today’s building industry.

Episode 162
by Smarter Building Materials Marketing
How Building Materials Companies Can Reach Hispanic Contractors
One of the most common questions we gets from manufacturers is “Should we translate our website into Spanish?" The answer is always a resounding, “Yes!” But for some manufacturers that might feel like a daunting task, so we break down this process with an expert.

Episode 159
by Smarter Building Materials Marketing
What Pros Want in 2022: Insights From a Building Materials Industry Panel
Every year, Venveo partners with The Farnsworth Group to survey pros, builders, architects and DIYers on how they research, specify and purchase building materials products. This week, we’re sharing insights from the pro panel we held during the 2022 Building Products Customer Guide event.

Episode 156
by Smarter Building Materials Marketing
How To Build Your Sales Team to Win Offsite & Modular Projects
There are experts in the building materials industry who are certain that we're about to see a huge growth trend in offsite and modular construction — the kind of growth that can truly disrupt the industry and how we build its future.

Episode 150
by Smarter Building Materials Marketing
How Manufacturers Can Build a Legacy Brand for a Competitive Advantage
The new year is a great time to start looking at your company’s brand and the story you’re telling online. Does your building materials brand stand out from the competition? In this episode, we look at how not one, but two, great building materials brands are setting up their own long-term legacy.

Episode 149
by Smarter Building Materials Marketing
How To Be Successful if You Are a Marketing Department of One
Manufacturers depend on their marketing departments for everything from sell sheets to social media. For a lot of manufacturers, all of that weight falls on just one set of shoulders. Are you a marketing department of one? Here are three of the absolute essentials you’ll need if you’re riding solo.
