3 Ways Building Materials Companies Can Become Irreplaceable to Customers

The sales process in building materials can involve a few hurdles. Product certifications, though, might get your product in front of architects you’ve only dreamed of and prevent value engineering your product out of the project later on. But is a certification worth it? Let’s find out.

A crucial key to making your brand an industry leader is by differentiating it from competitors. Identifying your audiences’ wants and needs is a great start, but understanding how to reach them should be first and foremost. The moment your brand becomes top-of-mind for customers, you’re on your way to big success.

There are experts in the building materials industry who are certain that we're about to see a huge growth trend in offsite and modular construction — the kind of growth that can truly disrupt the industry and how we build its future.

From lumber prices to eCommerce to TikTok trends, Beth and Zach talked about what matters most to the building materials industry. Here are our five most popular podcast episodes — and a couple of bonuses for you to check out.

By offering free education, insights and community, manufacturers can build trust with their customers and prospects. That kind of trust gives businesses a serious competitive advantage, but not everyone does it right.

The manufacturer and dealer relationship has been strained in the last couple of years. But if you listen to this week’s episode, you’ll wind up with a checklist for tackling this issue head-on: how to improve relationships with dealers, build a digital presence that supports those relationships and sell more effectively.