An Introduction to Geotargeted Ads for Building Materials Companies

In January 2020, Google announced its plan to phase out support for third-party cookies in its Chrome browser. In approximately one year, all major browsers such as Google Chrome, Firefox and Safari will have blocked third-party cookies.

Google is set to make one of its biggest changes with how it ranks web pages this year. Any building materials business that values brand awareness and visibility needs to care about it.

Without having an optimized and modern website, building material companies can lack lead generation, revenue and growth. Let’s take a look at five of the best flooring manufacturers’ websites and how you can learn from their success.

Your success depends on more than having a great product. If your audience can’t find you online, you can’t convert them to a customer. And in our increasingly digital world, that means understanding how to use SEO to drive the right traffic to your website.

If 2020 has taught us anything, it’s that we should be prepared for the unexpected. One of the best ways to position your company in 2021 is to ensure you are using marketing strategies that reflect recent industry shifts.

Now is the best time to think about how you can leverage your online presence to increase market share, grow relationships, create new sales opportunities and grow demand for your product. Let’s take a look at five impressive eCommerce sites and what you can learn from their success.