An Introduction to Geotargeted Ads for Building Materials Companies

Houzz is an online platform that hosts millions of building products, ideas and projects for homeowners and pros to discover — and has 40+ million active monthly users. We have everything building materials companies need to know about using Houzz for marketing.

Social media marketing is no longer just a trend; it's the new way of doing business for building materials manufacturers. With the right social strategy, building materials companies can overcome competition, drive traffic to their website, increase visibility and generate sales.

Steal the expert strategies these top companies use to increase engagement and grow their following.

Lowe's is a Social Media trailblazer in the home improvement industry. In this infographic we show how they used a brand new social media channel to win users across multiple platforms, including Facebook which hosts their target demographic.

If it's done right, a Twitter contest can lead to long-term loyalty from its participants (even if they don't win). If it's done wrong, even the winner can walk away annoyed at a brand's over-tweeting, over-promoting and overly-complicated contest.